In the iOS email client, when an email contains a date, time or location, the text becomes a hyperlink and it is possible to create an appointment or look at a map simply by
They likely use Information Extraction techniques for this.
Here is a demo of Stanford's SUTime tool:
http://nlp.stanford.edu:8080/sutime/process
You would extract attributes about n-grams (consecutive words) in a document:
And then use a classification algorithm, and feed it positive and negative examples:
Observation nLetters nSymbols length prevWord nextWord isPartOfDate
"Feb." 3 1 4 "Wed" "29th" TRUE
"DEC" 3 0 3 "company" "went" FALSE
...
You might get away with 50 examples of each, but the more the merrier. Then, the algorithm learns based on those examples, and can apply to future examples that it hasn't seen before.
It might learn rules such as
Here is a decent video by a Google engineer on the subject