In a b-tree you can store both keys and data in the internal and leaf nodes, but in a b+ tree you have to store the data in the
B+ Trees are especially good in block-based storage (eg: hard disk). with this in mind, you get several advantages, for example (from the top of my head):
high fanout / low depth: that means you have to get less blocks to get to the data. with data intermingled with the pointers, each read gets less pointers, so you need more seeks to get to the data
simple and consistent block storage: an inner node has N pointers, nothing else, a leaf node has data, nothing else. that makes it easy to parse, debug and even reconstruct.
high key density means the top nodes are almost certainly on cache, in many cases all inner nodes get quickly cached, so only the data access has to go to disk.