Using IF ELSE statement based on Count to execute different Insert statements

Question

While I am searching through my database, I run an INSERT statement if I find that a particular item does not exist, and I run a different INSERT statement if I find one or

Answer 1

As long as you need to find it based on Count just more than 0, it is better to use EXISTS like this:

IF EXISTS (SELECT 1 FROM INCIDENTS  WHERE [Some Column] = 'Target Data')
BEGIN
    -- TRUE Procedure
END
ELSE BEGIN
    -- FALSE Procedure
END