this is my first ios app and when i try to submit it to the app store it gives me the ITMS-90096 error.
Using XCODE 7.0.1 with an app that did not have the launch images setup. Tried to use the interface to "create" the locations in the .xcassets file, but only created a set with a bad name.
Had to go back to XCODE 6.4 to create the proper locations / set name "LaunchImage" and load the files.
Then back to XCODE 7.0.1 and all seems good.
Looks like there is a bug introduced in XCODE 7.x that will not create the launch image .xcassets correctly.