wireless iphone app distribution - problem with itms-services protocol

Question

I\'ve followed all the directions from Apple and some other blog posts. I\'ve archived the app, made .plist and .ipa files, put them on a server and linked to them. I can in

Answer 1

If you are sending the link from an email, you CANNOT use HTML formatting in the email. You must use "rich text" formatting

No idea why but thats how it is (At least with Outlook)