How much of a bottleneck is memory allocation/deallocation in typical real-world programs? Answers from any type of program where performance typically matters are welcome.
It's significant, especially as fragmentation grows and the allocator has to hunt harder across larger heaps for the contiguous regions you request. Most performance-sensitive applications typically write their own fixed-size block allocators (eg, they ask the OS for memory 16MB at a time and then parcel it out in fixed blocks of 4kb, 16kb, etc) to avoid this issue.
In games I've seen calls to malloc()/free() consume as much as 15% of the CPU (in poorly written products), or with carefully written and optimized block allocators, as little as 5%. Given that a game has to have a consistent throughput of sixty hertz, having it stall for 500ms while a garbage collector runs occasionally isn't practical.