I have my JAVA_HOME set to:
C:\\Program Files (x86)\\Java\\jdk1.6.0_18
After I run maven ins
It sounds like Maven is using the JRE, not the JDK. Perhaps you installed Maven before installing the JDK?
Check the settings files. There are three in total, system, user, and project. It's most likely in the installation configuration ($M2_HOME/conf/settings.xml) or, possibly, the per-user configuration (${user.dir}/.m2/settings.xml).