HTML code for an apostrophe

Question

Seemingly simple, but I cannot find anything relevant on the web.

What is the correct HTML code for an apostrophe? Is it ’?

Answer 1

Although the ' entity may be supported in HTML5, it looks like a typewriter apostrophe. It looks nothing like a real curly apostrophe—which looks identical to an ending quotation mark: ’.

Just look when I write them after each other:

1: right single quotation mark entity, 2: apostrophe entity: ’ '.

I tried to find a proper entity or alt command specifically for a normal looking apostrophe (which again, looks ‘identical’ to a closing right single quotation mark), but I haven’t found one. I always need to insert a right single quotation mark in order to get the visually correct apostrophe.

If you use just ’ (ALT + 0146) or autoformat typewriter apostrophes and quotation marks as curly in a word processor like Word 2013, do use .