HTML code for an apostrophe

Question

Seemingly simple, but I cannot find anything relevant on the web.

What is the correct HTML code for an apostrophe? Is it ’?

Answer 1

A standard-compliant, easy-to-remember set of html quotes, starting with the right single-quote which is normally used as an apostrophe:

• right single-quote — ’ — ’
• left single-quote — ‘ — ‘
• right double-quote — ” — ”
• left double-quote — “ — “