I want to create a function that will accept any old string (will usually be a single word) and from that somehow generate a hexadecimal value between #000000
This function does the trick. It's an adaptation of this, fairly longer implementation this repo ..
const color = (str) => {
let rgb = [];
// Changing non-hexadecimal characters to 0
str = [...str].map(c => (/[0-9A-Fa-f]/g.test(c)) ? c : 0).join('');
// Padding string with zeroes until it adds up to 3
while (str.length % 3) str += '0';
// Dividing string into 3 equally large arrays
for (i = 0; i < str.length; i += str.length / 3)
rgb.push(str.slice(i, i + str.length / 3));
// Formatting a hex color from the first two letters of each portion
return `#${rgb.map(string => string.slice(0, 2)).join('')}`;
}