Declarative programming is the picture, where imperative programming is instructions for painting that picture.
You're writing in a declarative style if you're "Telling it what it is", rather than describing the steps the computer should take to get to where you want it.
When you use XML to mark-up data, you're using declarative programming because you're saying "This is a person, that is a birthday, and over there is a street address".
Some examples of where declarative and imperative programming get combined for greater effect:
Windows Presentation Foundation uses declarative XML syntax to describe what a user interface looks like, and what the relationships (bindings) are between controls and underlying data structures.
Structured configuration files use declarative syntax (as simple as "key=value" pairs) to identify what a string or value of data means.
HTML marks up text with tags that describe what role each piece of text has in relation to the whole document.
