MySQL error when inserting data containing apostrophes (single quotes)?

Question

When I an insert query contains a quote (e.g. Kellog\'s), it fails to insert a record.

ERROR MSG:

You have an error in your SQL s

Answer 1

You need to escape the apostrophe (that is, tell SQL that the apostrophe is to be taken literally and not as the beginning or end of a string) using a \.

Add a \ before the apostrophe in Kellogg's, giving you Kellogg\'s.