The actually URL which my app uses is:
http://site.com/search.php?search=iPhone
but I would like it to be possible to achieve the same wit
Rewrite rules aren't part of PHP as far as I'm aware, but Apache (specifically mod_rewrite) or whatever server you're using. For Apache, you need on the server to have a file called .htaccess, and in it put something like:
RewriteEngine on
RewriteRule ^(\w+)/?$ /index.php?search=$1
^(\w+)/?$ is a regular expression - it matches any word of 1 or more characters, followed by a / maybe. So it changes site.com/iPhone into site.com/index.php?search=iPhone. Sound about right?