How to avoid the “Windows Defender SmartScreen prevented an unrecognized app from starting warning”

Question

My company distributes an installer to customers via our website. Recently when I download via the website and try to run the installer I get the warning message:

Answer 1

After clicking on Properties of any installer(.exe) which block your application to install (Windows Defender SmartScreen prevented an unrecognized app ) for that issue i found one solution

1. Right click on installer(.exe)
2. Select properties option.
3. Click on checkbox to check Unblock at the bottom of Properties.

This solution work for Heroku CLI (heroku-x64) installer(.exe)