I created an iOS app and want to distribute it Over-The-Air. I followed this guide:
http://help.apple.com/iosdeployment-apps/mac/1.1/?lang=en-us#app43ad77ea
In my case the issue was on my device an older version of same app was installed with same bundle identifier (downloaded from applstore) so now when I was trying to download its new version via enterprise distribution it was doing nothing, no error at all. Delete existing version from the device solved my issue.