In case you're developing software: use a java-launcher. I used for a few of my application [Exe4j][http://www.ej-technologies.com/products/exe4j/overview.html] and it worked very well. When the application is started, it's listed as for example "myserverapp.exe" or "myapp" in the windows tasks manager.
There are other lauchers too (don't known them by heart), few of them might be for free too.
