The lifecycle methods are probably your biggest hint. If you think about it, they correlate closely to the activity lifecycle (with some hooks into the activity and views). In fact, in the article you linked, Hackborn says:
In some ways you can think of a Fragment as a mini-Activity
As with many things in software design/development, there are a multitude of ways to do things. There are many different places you could put your code. Yes, you could probably put a lot into a view, but keeping different concerns separated in different classes is a good thing though. The classic pattern of this is MVC and it applies in this scenario. You don't want to bake in too much controller logic into your view. It's better to keep it in controller-like classes which are the activity and now the fragment. This is why the fragment's lifecycle is more like the activity's than the view's--it was made to facilitate this kind of organization.
