The RealView ARM C Compiler supports placing a variable at a given memory address using the variable attribute at(address):
int var __attribute_
You answered your question, In your link above it states:
With the GNU GCC Compiler you may use only pointer definitions to access absolute memory locations. For example:
#define IOPIN0 (*((volatile unsigned long *) 0xE0028000))
IOPIN0 = 0x4;
Btw http://gcc.gnu.org/onlinedocs/gcc-4.5.0/gcc/Variable-Attributes.html#Variable%20Attributes