Define a macro
#if __has_feature(objc_arc)
#define DLog(format, ...) CFShow((__bridge CFStringRef)[NSString stringWithFormat:format, ## __VA_ARGS__]);
#else
#define DLog(format, ...) CFShow([NSString stringWithFormat:format, ## __VA_ARGS__]);
#endif
And use this macro in you code like
NSLog(@"Content with time stamp");
DLog(@"Content without time stamp");
Here is the output of console
NSLog->2014-01-28 10:43:17.873 TestApp[452:60b] Content with time stamp
DLog -> Content without time stamp
P.S.
If anyone wants Custom Logs which gives you more info like method name / line number etc. can download the open source MLog.h on GitHub.