I have a property in my view model as follows:
[Editable(false)] [Display(Name = \"Date\")] [DisplayFormat(DataFormatString = \"{0:yyyy/MM/dd}\", ApplyFormat
If you can't get it working on the model, you could try it on the view.
@Html.TextBoxFor(m => m.ValidFrom, "{0:dd/MM/yyyy}", new {maxlength = 10})