Format text in a link in reStructuredText

Question

How do you format text within a denoted link in reStructuredText?

Specifically, I wish to generate the following HTML from my rst:

Answer 1

Taking from the same FAQ page referenced by mzjn:

The "raw" directive can be used to insert raw HTML into HTML output:

Here is some |stuff|.

.. |stuff| raw:: html

   emphasized text containing a
   hyperlink and
   inline literals

It should in theory be possible to do complicated things with that that can't be done with RST.