I would think that your decision should come down to the same one it would if you were deciding between using log4j or Jakarta Commons Logging - are you developing a library which will be included in other applications? If so, then it doesn't seem fair to force users of your library to also use your logging library of choice.
If the answer is no, I would just go with what is simpler to add and what you are more comfortable with. Sounds like logback is just as extensible and reliable as log4j, so if you're comfortable using it, go ahead.
