Logback more Java EE aware:
in general (from code to documentation) it’s keeping in mind containers – how multiple apps coexist, how class loaders implemented etc. Contexts for loggers, JNDI, JMX configuration included etc.
from developer prospective almost same, Logback adds
Parameterized logging (no need to use if(logger.isDebugEnabled()) to avoid string concatenation overhead )
Log4j – only giant plus is old JVM support, small (IMO)
NDC (Logback only MDC), some extensions. For example I wrote extension for configureAndWatch for Log4j, no such thing for Logback