I get around this problem by not having a "programming languages" section on my resume. Instead I label it simply as "languages", and I stick HTML and CSS at the end. I'd rather make life easier for the reviewer so that they can see whether mine checks-off all their requirements.
Only fools would disregard an applicant because he or she listed HTML under "languages" instead of some other label, especially since there is no industry standard. And who wants to work for fools?
