How to use single quote inside an echo which is using single quote

Question

First of all, i have gone through the related questions.. haven\'t found any answer.. I m using this code to display a message

echo \'Here goes your message wi

Answer 1

Since the methods from the answers didn't work for my situation I ended up just calling a new echo everytime the type of quote changed through the code and swapped the type of quote to start the echo, it's 2019 now and I don't know about any other solution since I am really new to programming but this worked fine for me, example:

        else {
          echo '  Login do Aluno';
        }