Example:
org.jvnet.jaxb2.maven2
I encountered a lot of problems when using jaxb in Maven but i managed to solve your problem by doing the following
First create a schema.xjc file
The package name can be anything you want it to be, as long as it doesn't contain any reserved keywords in Java
Next you have to create the wsimport.bat script to generate your packaged and code at the preferred location.
cd C:\YOUR\PATH\TO\PLACE\THE\PACKAGES
wsimport -keep -verbose -b "C:\YOUR\PATH\TO\schema.xjb" YOUR_URL?wsdl
pause
If you do not want to use cd, you can put the wsimport.bat in "C:\YOUR\PATH\TO\PLACE\THE\PACKAGES"
If you run it without -keep -verbose it will only generate the packages but not the .java files.
The -b will make sure the schema.xjc is used when generating