I already have a deploy.rb that can deploy my app on my production server.
My app contains a custom rake task (a .rake file in the lib/tasks directory).
I\
run("cd #{deploy_to}/current && /usr/bin/env rake `` RAILS_ENV=production")
Found it with Google -- http://ananelson.com/said/on/2007/12/30/remote-rake-tasks-with-capistrano/
The RAILS_ENV=production was a gotcha -- I didn't think of it at first and couldn't figure out why the task wasn't doing anything.