While reading some SQL Tuning-related documentation, I found this:
SELECT COUNT(*) :
You can use:
SELECT COUNT(1) FROM MyTable WHERE ...
or
WHERE [NOT] EXISTS
( SELECT 1 FROM MyTable WHERE ... )
This will be more efficient than SELECT * since you're simply selecting the value 1 for each row, rather than all the fields.
There's also a subtle difference between COUNT(*) and COUNT(column name):
COUNT(*) will count all rows, including nullsCOUNT(column name) will only count non null occurrences of column name