This is done automatically for every browser except Chrome.
I\'m guessing I have to specifically target Chrome.
Any solutio
For a pure CSS based solution:
input:focus::-webkit-input-placeholder {color:transparent;}
input:focus::-moz-placeholder {color:transparent;}
input:-moz-placeholder {color:transparent;}
Note: Not yet supported by all browser vendors.
Reference: Hide placeholder text on focus with CSS by Ilia Raiskin.