SQL: Is it possible to 'group by' according to 'like' function's results?

Question

I am using Oracle SQL and I want to group some different rows that \'like\' function results. To elaborate with an example:

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Let\'s assume I have a table MESA w

Answer 1

Another variant of David Markle answer:

SELECT 
  fruit_name,
  count(1)  as fruit_count
FROM (
  SELECT 
    CASE 
      WHEN m.str LIKE '%APPLE%' THEN 'Apple'
      WHEN m.str LIKE '%ORANGE%' THEN 'Orange' 
    END                                         as fruit_name
  FROM 
    MESA m
  WHERE 
    m.str LIKE '%FRUIT%'
    AND 
    (m.str LIKE '%APPLE%' OR m.str LIKE '%ORANGE%')
)
GROUP BY 
  fruit_name  

Same thing, but only 1 CASE required, which simplifies support ...