The default maven lifecycle runs javac with javax.annotation.processing.Processor file as a part of classpath. This cause compiler to expect a compiled instance of annotation processors listed in the files. But LogMeCustomAnnotationProcessor is not compiled at that moment so compiler raises "Bad service configuration file ..." error. See bug report.
To solve this issue maven compilation phase can be separated to compile annotation processor at the first place and then compile whole project.
default-compile execution compiles LogMeCustomAnnotationProcessor with disabled annotation processing in order to have successful compilation.
compile-project compiles whole project with annotaton processing.