This is the signature of the well know >>= operator in Haskell
>>= :: Monad m => m a -> (a -> m b) -> m b
The question is why
As others have said, your bind is the fmap function of the Functor class, a.k.a <$>.
But why is it less powerful than >>=?
it seems not difficult to write a general "adapter"
adapt :: (Monad m) => (a -> b) -> (a -> m b)
You can indeed write a function with this type:
adapt f x = return (f x)
However, this function is not able to do everything that we might want >>='s argument to do. There are useful values that adapt cannot produce.
In the list monad, return x = [x], so adapt will always return a single-element list.
In the Maybe monad, return x = Some x, so adapt will never return None.
In the IO monad, once you retrieved the result of an operation, all you can do is compute a new value from it, you can't run a subsequent operation!
etc. So in short, fmap is able to do fewer things than >>=. That doesn't mean it's useless -- it wouldn't have a name if it was :) But it is less powerful.