Nulls invariably add complexity to a data model because the behaviour of null in SQL rarely matches the maths, logic or reality that you intended to model with it. In other words, some queries return incorrect results, which you then need to compensate for with additional logic.
All information can be represented accurately without nulls. Since nulls add complexity it is sound design practice to begin your data model without them and then only add a null where you find some special reason to do so or where some database feature or limitation forces a null upon you.
