Using storyboard in ios7 the content view is explicitly viewed under the Table View Cell in the story board editor (opposed to previous version
Create new uiviewcontroller with xib interface and add the required sub-views .Also,establish the iboutlet connections.
Now ,rename the viewcontroller : UIViewcontroller to viewcontroller : UITableviewcell in .h file of your newly created view controller.
Your tableviewcell was created and ready to use with any UITableview of any class.
Hope it helps.