I am able to design custom UITableViewCells and load them just fine using the technique described in the thread found at http://forums.macrumors.com/showthread.php?t=545061.
This technique also works and doesn't require a funky ivar in your view controller for memory management. Here, the custom table view cell lives in a xib named "CustomCell.xib".
static NSData *sLoadedCustomCell = nil;
cell = [tableView dequeueReusableCellWithIdentifier:@"CustomCell"];
if (cell == nil)
{
if (sLoadedCustomCell == nil)
{
// Load the custom table cell xib
// and extract a reference to the cell object returned
// and cache it in a static to avoid reloading the nib again.
for (id loadedObject in [[NSBundle mainBundle] loadNibNamed:@"CustomCell" owner:nil options:nil])
{
if ([loadedObject isKindOfClass:[UITableViewCell class]])
{
sLoadedCustomCell = [[NSKeyedArchiver archivedDataWithRootObject: loadedObject] retain];
break;
}
}
cell = (UITableViewCell *)[NSKeyedUnarchiver unarchiveObjectWithData: sLoadedCustomCell];
}