Maven is one of the tools where you need to actually decide up front that you like it and want to use it, since you will spend quite some time learning it, and having made said decision once and for all will allow you to skip all kinds of doubt while learning (because you like it and want to use it)!
The strong conventions help in many places - like Hudson that can do wonders with Maven projects - but it may be hard to see initially.
edit: As of 2016 Maven is the only Java build tool where all three major IDEs can use the sources out of the box. In other words, using maven makes your build IDE-agnostic. This allows for e.g. using Netbeans profiling even if you normally work In eclipse
