I\'m trying to tweak the dired-find-file function in emacs on Windows XP so that when I open (say) a pdf file from dired it fires up a copy of Acrobat Reader and op
dired-find-file
Tom Smith's answer is nice, but you can also just run the program "start" with the filename as an argument.
(shell-command (concat "start " (shell-quote-argument filename)))