Is it possible to use Lucene as full fledged data store (like other(mongo,couch) nosql variants).
I know there are some limitations like newly updated documents by one
The Guardian uses Solr as their data store. You can see some of their reasons in that slideshow.
In any case, I think their website is very heavily trafficked (certainly more so than anything I work on), so I think I would feel comfortable saying that Solr will probably work for you., since it scales to their requirements.