No, no, and no. You see the TRUELY weird thing in Xcode 4 is that it's actually pulling the company name from the "Me" entry in your address book. This overrides all previous solutions!
I couldn't figure out why it kept on inserting my old company name.
- Checked the ORGANIZATIONNAME in the command line. That was set as my
new company name. Fail, it was still overridden.
- Checked the Company Name entry in the Address Book. That was set as
my new company name. Fail, it was still overridden.
- Changed the company name under the "Me" entry in the Address Book.
Finally, success!