I\'m using the following query:
INSERT INTO role (name, created) VALUES (\'Content Coordinator\', GETDATE()), (\'Content Viewer\', GETDATE())
you didn't give a value for id. Try this :
INSERT INTO role (id, name, created) VALUES ('example1','Content Coordinator', GETDATE()), ('example2', 'Content Viewer', GETDATE())
Or you can set the auto increment on id field, if you need the id value added automatically.