I\'m using the following query:
INSERT INTO role (name, created) VALUES (\'Content Coordinator\', GETDATE()), (\'Content Viewer\', GETDATE())
if you can't or don't want to set the autoincrement property of the id, you can set value for the id for each row, like this:
INSERT INTO role (id, name, created)
SELECT
(select max(id) from role) + ROW_NUMBER() OVER (ORDER BY name)
, name
, created
FROM (
VALUES
('Content Coordinator', GETDATE())
, ('Content Viewer', GETDATE())
) AS x(name, created)