I\'m using the following query:
INSERT INTO role (name, created) VALUES (\'Content Coordinator\', GETDATE()), (\'Content Viewer\', GETDATE())
use IDENTITY(1,1) while creating the table eg
IDENTITY(1,1)
CREATE TABLE SAMPLE( [Id] [int] IDENTITY(1,1) NOT NULL, [Status] [smallint] NOT NULL, CONSTRAINT [PK_SAMPLE] PRIMARY KEY CLUSTERED ( [Id] ASC ) )