I\'m using the following query:
INSERT INTO role (name, created) VALUES (\'Content Coordinator\', GETDATE()), (\'Content Viewer\', GETDATE())
I'm assuming that id is supposed to be an incrementing value.
You need to set this, or else if you have a non-nullable column, with no default value, if you provide no value it will error.
To set up auto-increment in SQL Server Management Studio:
DesignColumn PropertiesIndentity Specification, set (Is Identity)=Yes and Indentity Increment=1