How can I get a product image in a rich snippet? [closed]

问题:

I run an e-commerce website and rich snippets are helpful but I believe they would be more effective with an image of the product.

Is there a way to add a product image to the rich snippet? I've created an image of the end result I'm looking for:

I found this in a google forum which appeared to be on to something but the question wasn't answered: http://productforums.google.com/forum/#!topic/webmasters/CRrb_TgAjfw

My questions are:

1. can this be done?

2. If there is a way to get it done, will it negatively affect our SEO?

3. Chances are that it will be a hack to get the desired result. Will Google see it as spam and look over it?

回答1:

AFAIK Google does not support product image based rich snippets yet.

You can get product images in the SERPs via Google Merchant Centre and AdWords.

回答2:

Have you read the Google page on creating rich snippets for products? Assuming you have, and are using the microdata format, you need to add itemprop="image" to your existing img:

<img itemprop="image" src="anvil_executive.jpg" /> 

There's a full example further down the page. You can test your rich snippets using the Google structured data test tool.

回答3:

I can confirm that Google does not appear to include image previews in the SERPS. However, I have seen video previews showing up in the SERPs, an example of which can be seen here:

http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.qvc.com%2FK-DASH-by-Kardashian-Oversized-Cowl-Neck-Striped-Sweater.product.A216636.html

文章来源: How can I get a product image in a rich snippet? [closed]