I would like to know if the app icon on the iPhone can be slightly different than the one shown in a large version in Apple's App Store.
It was discussed in short here: Tips for a successful AppStore submission?
But I wanted to make sure if anyone has more experience with that.
To give an example: The New York Times has many words incorporated in its app icon (see http://itunes.apple.com/de/app/nytimes/id284862083?mt=8). Would it be okay to have a full black colored background without the words in the small/homescreen version of the icon?
I had one application (RefFinder) rejected just because the two didn't match. But they were quite different; I guess it's OK if they're only slightly different.
yes i have submit couple of application with different app icon and big application icon on App store.
Here is one example: http://itunes.apple.com/us/app/the-business-credit-blueprint/id360499998?mt=8
They can be different, but they have to accomplish the same design. I mean, they have to be recognized as the same applications (same colors, fonts.. same feeling)
You could achieve this using the new UIApplication.setAlternateIconName(_:completionHandler:) API in iOS 10.3 to change the app icon at runtime.
Note you need to ship the updated app icon as part of the app bundle however.
来源：https://stackoverflow.com/questions/2957215/iphone-different-icon-for-homescreen-and-app-store