When you go to Google and perform a search, it will return either one of two type of results:
- just the title of your webpage, or
- the title of your web-page plus, lists subpages it found on that web site
Here is an example of option #2: http://37assets.s3.amazonaws.com/svn/grub-ellis-googlelisting.png
My website on a google.com search only lists my web page title (option #1), how do I get google to list my subpages on the search results (option #2)?
Is is an HTML issue? How do I get Google to know what my subpages are so that it can also list those on a google search.
Those are called "sitelinks" and are automated but you can partially configure them in Google's webmaster's tools. In webmaster's tools, click "sitelinks" in the navigation menu on the left. From the sitelinks page:
Sitelinks are links to a site's interior pages. Not all sites have sitelinks. Google generates these links automatically, but you can remove sitelinks you don't want.
Here is another Google page explaining sitelinks.
You should add a site-map using the Google webmaster tools site, or by maintaining your own. For explanation check out Sitelinks page.
Google has not generated any sitelinks for your site. Sitelinks are completely automated, and we show them only if we think they'll be useful to the user. If your site's structure doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks are relevant to the user's query, we won't show them. However, we are always working to improve how we find and display sitelinks.
You are describing "Search Engine Optimization" with your question. If you have a small site, the best thing you can hope for is to ensure every page has a unique title, links back to your home page, you have a good "site map" so search engines can easily discover ALL of your pages, and most important, your pages are THE definitive place for information about whatever you're selling.
Content is king and once you become the authority, your page will pop up in the 1st 1-2 links.
Contact some local SEO folks in your area and ask for a site evaluation. Many will do it for free with their automated tools. You can use the webmaster tools from bing or googgle if you're on a tight budget.
You need to create XML sitemap. Here is all you need to know. Check if your open-source CMS has plugin/add-on/module to do this automatically, there must be generators somewhere too.
You can also directly enable sitelinks (you don’t have to get lucky) in Google’s Pay-Per-Click platform (AdWords), and it will have a similar very positive impact on your clickthrough rate.
来源：https://stackoverflow.com/questions/1739898/html-how-to-get-my-subpages-listed-on-a-google-search