What is the difference between Hit, Session, and User level in Google Analytics?

坚强是说给别人听的谎言 提交于 2019-12-06 11:17:57

In your case, you'd want to create a Character custom dimension with User scope.

The scope of a custom dimension in Google Analytics determines how long the value, like 'Character 1', will continue to be applied to data in your reports.

When you choose User scope, it means that when a send a Character value, like 'Character 1', it will be applied to all of that users' hits (i.e., any hits received from that client ID), across any subsequent sessions, until they change their character and you send a new value.

By contrast, if you select hit scope, 'Character 1' would only be applied to the very next screen view or event. It's too narrow a scope for the analysis you want.

Session scope is still too narrow -- 'Character 1' would be applied to all hits (screen views, events, in-app purchases, etc.) within a single GA session, but the value would be cleared if a user quit the game and restarted it (i.e., started a new session).

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