I have an iOS application on the app store and I am running a few ad campaigns (Google Adwords, FB Ads, etc.). How do I know where my installs are coming from?
I have an equivalent Android app, and Google play allows me to append a ?ref parameter to the PlayStore URL which I can then retrieve using a Broadcast Receiver within the application. I can append information such as the campaign details, the time of the click, etc.
How can I do with with the Apple AppStore?
You can't do it directly. Instead, direct the ad clicks through a page on your own web server which logs your analytics and then immediately redirects to the app store URL.
I was looking for the same thing. I came across this question of Quora which has numerous answers. They all claim to provide an answer to whether the user installed the app. http://www.quora.com/How-can-you-track-referrals-that-go-through-the-Apple-App-Store
来源：https://stackoverflow.com/questions/15909077/ios-track-which-ad-campaigns-my-installs-are-coming-from